It’s a Beautiful Day Planner
It’s a Beautiful Day Planner
Creating positive changes that last
When Claire first spoke to me about her idea for a new planner, the whole concept really resonated with me. Once the content was created, we brainstormed the best way to pull this together. That included how the planner would be used; it needed to be functional, easy to carry around, cost-effective to print in New Zealand and, most importantly, fun and engaging.
We needed beautiful illustrations to make it interesting and to tie it all together. Each and every one of them needed to be unique, engaging and most of all, be all-inclusive for everyday Kiwis.
We are now into the fourth edition, and with each iteration, we subtly tweak and evolve the design to improve the overall experience. Claire is incredibly passionate about giving everyone realistic tools for a healthier life and she has nailed it with this planner. To buy the planner, click here.
To see how the illustrations came together, click here
Services for this client
• Planner design
• Illustrations
• Printing
• Photography art direction
• Graphic design
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A selection of work
