Players Sports Website

 

Players Sports Website

Five specialist brands, all on one website

Players Sports holds a special in our hearts. We embarked on this ‘idea’ with the founder 12 years ago and have been with them every step of the way since then.

Starting with the brand story really enabled us to dig deep and work on the ‘why’. Every project has its challenges and this one was no exception. We needed to incorporate five sub brands under the Players Sports umbrella, ultimately delivering a seamless experience across five specialist sports categories, as well as making it easy to purchase from the different sub brands. To achieve this, we worked with external developers to manage an ERP system across the website and physical stores.

Today, Players Sports has grown to comprise 11 sub brands, developments that have seen us work on additional branding, as well as accommodating the six additional categories into the same website seamlessly, all while maintaining a great user experience. We believe that (almost) anything is possible and our outlook for any project is to make things adaptable so they can grow with you and your business.

We couldn’t be prouder of Players Sports’ growth in their sector and are privileged to call this brand our client.

To see how the brand came together, click here

 

Services for this client

• Website design
• Collaboration with external developer
• Brand story
Brand & sub brands
Graphic design
• Email marketing

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As start-up with little knowledge of website design and company branding we needed a partner that could embrace our raw position. Throughout their in-depth exploration and planning phase Creative People instilled confidence that we were in great hands. Claire took the time to fully understand us and our ‘why’ and ultimately brought our vision to life.

Mike Wood, Managing Director

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